Mailchimp is a powerful free tool for email marketing. Yes, free. There are paid tiers, but you can achieve a ton of engagement with the free tier.
When you are getting started with email marketing, it’s quite easy to dump all your client/prospect emails into one master list. However, very soon you will discover that by segmenting the emails into relevant lists, you will get higher open rates and better engagement.
In this video, we walk through list segment setup and some best practices. This video gives you a solid understanding of segments, but there are many advanced strategies that we can help with. Please reach out with questions!